Wrangler Launches Sun Shield Apparel

The original outdoor denim brand, Wrangler has launched innovative apparel called Sun Shield that reflects heat and UV rays. Dark coloured textiles tend to absorb heat in the sun. This new technology used in Wrangler Sun Shield apparel reduces this absorption of heat particularly in the case of dark colours, thus resulting in tangibly better heat management. This technology also provides protection from harmful UV rays. The Sun reflector technology makes the colour black now even cooler and perfect companion for the ride in the sun.