Logitech has planned to revamp its product line and add more lifestyle products, which will help it to enhance its brand image. The company plans to roll out a range of non-IT peripherals in the home and personal entertainment segment. The company has already kicked off a promotional exercise in this regard, in markets like the United States and Europe.
The company has partnered with different organized IT retailers like Tata’s Croma, Reliance Retail and Future Group’s e-Zone to distribute its products. The vendor is targeting the eastern markets, where Logitech is planning to roll out its first brand shop in e-Mall, Kolkata; it will start operating from July this year.
