Italian selective fragrance company Ferragamo Parfums closed the year with a + 32% versus 2009, achieving growth in 2010 and overcoming best performing figures of 2008. This positive trend was mainly driven by the latest launches, first among all the latest feminine fragrance Attimo, that was presented in September worldwide with important investments in media, events and marketing activities. In geographical terms, Ferragamo Parfums key market remains Asia, especially Japan, China and Korea, but also Italy and US have been growing significantly.
“We didn’t except such an amazing growth in 2010 after the slow down of 2009, so we are even more enthusiastic about these results,” says Luciano Bertinelli, Ferragamo Parfums CEO. We are ready to go another important step forward this year, with the launch of Attimo Men and Attimo Eau Florale that will strengthen this important asset of the company”.
Source: FP PR Office
