The report highlightes how changing consumer habits and technological advancements have fueled the growth of quick-commerce
‘Q-Commerce Report: A Staffing Perspective’ by HR services company TeamLease Services explores the rapid evolution of the quick commerce (Q-commerce) sector in India, highlighting how changing consumer habits and technological advancements have fueled its growth.
The report tracks the retail landscape’s journey from traditional Kirana stores to modern trade, then e-commerce, and finally to Q-commerce. It also analyses evolving consumer expectations for speed and convenience beyond groceries, expanding into categories like electronics and fashion.
From a staffing perspective, the report delves into workforce demographics, showing that Q-Commerce relies heavily on a young, male-dominated, and contract-based workforce, with high attrition rates driven by intense competition and seasonal hiring surges. It also provides recruitment trends during festive periods, challenges, geographic hiring patterns, salary structures, and the focus on upskilling the workforce.
Key findings of the report are:
- The average monthly quick commerce orders per customer have grown from 4.4 in 2021 to 6 in 2024.
- Employment distribution data indicates that Karnataka (20%), Maharashtra (19%), and Telangana (13%) are the primary hubs for Q-Commerce jobs, while Haryana and West Bengal, each accounting for 4% of the workforce, remain underpenetrated markets with scope for expansion.
- The sector remains heavily male-dominated, with women making up just 8% of the contractual workforce.
