Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; ‘How much is a brand worth?’ and ‘How can we track and improve its performance over time?’ Aiming to answer questions of this kind, we built the world’s first accredited brandvaluation methodology…
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India witnesses 11.5% increase in mall consumption in FY 2024
North India and West India are at the forefront of the mall consumption surge, with growth rates of 13.0%...
