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Consumer privacy concerns affect personalized offers and brands’ role in protecting them

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The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.

Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them…..

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India leads in GenAI adoption, investment trends likely to rise in coming years: Report

The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...