privacy
Research
Consumer privacy concerns affect personalized offers and brands’ role in protecting them
The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them.....Click...
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Latest News
Myntra welcomed about 75 million users in the last 12 months
Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits...
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