The fresh capital will fuel the brand’s growth with a 10X boost in manufacturing, increased R&D, and expansion into digital channels, B2B pilots, and global markets
Bengaluru: Home hygiene brand Cleevo has raised $1 million seed funding led by Eternal Capital, with participation from Zeca Capital, as well as marquee angels and syndicate investors from the startup ecosystem.
Notable names include DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), and Alok Mittal (Indifi), along with key members of the Venture Garage Network.
The fresh capital will power the brand’s next phase of growth—including a 10X expansion in manufacturing capacity, a deeper investment in R&D, and a bold push across digital-first distribution, B2B pilots, and select international markets.
Cleevo also plans to invest in talent and brand-building initiatives to drive deeper consumer engagement and awareness.
“We’ve reimagined cleaning from the ground up, focusing on concentrates that work harder, ship smarter, and do less harm. This fundraise is not just about capital—it’s a validation of the fundamental shift we’re enabling. It will allow us to scale our R&D, expand manufacturing, and build a brand that earns trust at every touchpoint,” said Mayank Jain, Founder & CEO of Cleevo.
“As India’s floor and surface cleaner market continues to be dominated by legacy liquid brands, Cleevo is charting a new path, proving that conscious cleaning doesn’t need to be costly, inconvenient, or ineffective. The founders are addressing the fundamentals of format, logistics, and formulation, and in turn, laying the groundwork for a future where household hygiene is not just cheaper and safer, but more sustainable by default,” said Dhruv Dhanraj Bahl, Founder & Managing Partner of Eternal Capital.
Cleevo offers high-performance cleaning products in concentrate formats that eliminate the inefficiencies of traditional liquid cleaners. The company’s core proposition lies in replacing conventional, water-heavy liquid cleaners with compact concentrate-based alternatives that are lighter to ship, easier to store, and drastically reduce plastic use and transport emissions.
With over 1.5 lakh customers already served, the brand is witnessing strong online traction through platforms like Zepto, Amazon, Flipkart and its own D2C site.
