Having doubled its customer base over the last year and maintaining a 40% returning customer rate, Simply Nam currently averages an MRR of Rs 2 crore
New Delhi: Beauty brand Simply Nam founded by celebrated celebrity makeup artist Namrata Soni, has announced a investment led by the Bhaane Group, marking a pivotal milestone in the brand’s growth journey. The capital infusion will enable Simply Nam to expand its product portfolio, scale operations, and more than double its Monthly Recurring Revenue (MRR) over the next year, the company said in a release on Wednesday.
With this investment, Simply Nam aims to:
Launch new and innovative product lines
Deepen its educational content initiatives
Strengthen its omnichannel presence across India
Continue championing Made-in-India excellence in beauty
Having doubled its customer base over the last year and maintaining a 40% returning customer rate, Simply Nam currently averages an MRR of Rs 2 crore. The brand has scaled rapidly across digital and quick-commerce platforms, including Nykaa, Amazon, Myntra, Tira Beauty, Zepto, and Blinkit.
Founded in 2020 by Namrata Soni in collaboration with Hanna Strömgren Khan, Co-Founder of the Bozzil Group, Simply Nam is built on decades of experience and a deep understanding of Indian women’s beauty needs. All products are formulated from scratch in India—never sourced off-the-shelf—reflecting the duo’s commitment to authenticity, innovation, and high performance.
“Our goal was never just to raise capital—we wanted a partner who shares our purpose-driven vision,” said Hanna Strömgren Khan, Co-Founder. “With Bhaane Group, we’ve found the right alignment. This investment is a launchpad for our next phase—fueling innovation, expanding reach, and doubling down on our commitment to Made-in-India beauty.”
“At Bhaane, we are proud to back Simply Nam as they lead the next chapter in clean, inclusive beauty in India,” said Anand S Ahuja, Co-Founder and CEO of Bhaane Group. “We believe in empowering homegrown excellence and visionary founders building for the future.”
Namrata Soni added, “Having worked with Sonam Kapoor for over 17 years, it’s incredibly meaningful to now build Simply Nam alongside her and Anand—not just as collaborators, but as believers in our quality and vision. Their support at this stage gives us renewed confidence as we continue to grow and serve our loyal community.”
Simply Nam has earned accolades across the beauty industry, including wins at the ELLE Beauty Awards 2023 and Grazia Indie Beauty Superstars 2024, and nominations for the upcoming Vogue Beauty & Wellness Awards 2025.
Founded in 2020, Simply Nam is a premium beauty brand built for Indian women, by Indian experts. Spearheaded by Namrata Soni and Hanna Strömgren Khan, the brand is committed to developing clean, high-performance, and affordable beauty products tailored to Indian needs. Simply Nam is proudly made in India and trusted by consumers and celebrities alike.
