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Customers are seamlessly flexible and Omni channel: Damodar Mall

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New Delhi: Damodar Mall, chief executive officer (CEO) of the Grocery Retail Business at Reliance Retail Ltd. considers the overall consumption outlook for 2024 to be bullish.

The author of the book Supermarketwala citing further optimism in the market adds that the shopping in stores as well as in the digital platforms is fully on.

Mall also highlights the shopping behaviour of consumers and adds that there is no such thing as a pure store customer or a pure e-commerce shopping customer as customers are seamlessly flexible and Omni channel.

“The brands and platforms that understand this and tune in their recipes for this physical and digital shopper habit will win faster,” said Mall.

Adding on the key focus areas of 2024 Mall said “Only thing to keep in mind if you’re a consumer product business is this customer is not just an emerging market customer, she is as much an asserting customer. So respecting her choices, and habits is an important cornerstone to keep in mind.”

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