Home Fashion Deepika Padukone is global brand ambassador for Levi’s

Deepika Padukone is global brand ambassador for Levi’s


Style icon and heartthrob Deepika Padukone sets the tone for 2021 with a bang as the Levi’s® global brand ambassador. A first for any denim brand in India, as well as for Deepika, this announcement comes with the launch of a range of denim fits for all body types.

For over 85years, Levis® hasbeenobsessed with making the perfect pair of jeans for women. The brand that invented the original blue jean in 1873, the iconic 501® and the first-ever blue jean for women in 1934 has constantly revolutionized women’s fashion forever and continues its journey. Today, the brand is as relevant as ever across the world, constantly asserting its authority on style by introducing newrangefashion fits.

With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi’s®is taking this next step in its journey.

Padukone will be seen spearheading the new campaign focused on an all-newrangeof fashion fits from Levis®.

Commenting on the association, Deepika Padukone said:“Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!

I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s®.”

On having Padukone on board as ‘Global Brand Ambassador’, Sanjeev Mohanty, Managing Director – South Asia & MENA – Levi’s® said, “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”

For Levi’s®, this year will be about statement-making shapes like high-rises,on-trendloose fits, andthe runway returningwide-leg bottoms. Fans of Levis®will now have more reasons to buy withits newfor the momentrange offashion fitswith its newHigh looserange of fits, while itsBootcut and Mile-high fits are favorite’s among consumers.

Featuring Levi’s Water<less® Technology that savesupto96% of water used in the finishing process with more than 20 different manufacturing techniques that have so far saved more than 3 billion litres of water and recycled another 5 billion. This range will also see the introduction ofTencelTM. TencelTMis a highly sustainably and extremely soft fabric made from recycled wood pulp and wood from sustainably managed eucalyptus and spruce forests.

The new range of Levi’s®womens fits is sure to make a style statement with sustainability at the forefront.