The new store design is an innovative, thoroughly modern, dynamic retail environment that reflects the brand’s aesthetic, its commitment to craft and its ties to the English landscape. Featuring rugged roots amalgamated with environment friendly elements, the stores echoes it’s USPs in an all-new avatar reflecting a younger and trendier vibe.
Woodland has opened the two stores in Noida’s DLF Mall of India and GIP Mall. Situated at strategic locations, both the stores showcase new format interiors in line with their eco-conscious philosophy. The opening of these stores marks the beginning of the shift of all stores to the new store concept to maximize the ability to reflect the change in the pace of retail life and sector.
The stores, spread over a visual canvas of 2,000 sq.ft. and 2,800 sq.ft. in DLF Mall of India and GIP Mall respectively, are built to attract customers to meander through the sections at their leisure.
“The new store concept and these store launches add to our brand’s repertoire of Pro-planet philosophy featuring eco-friendly elements like use of recycled wood, LED energy saving lighting amongst others with a warm colour palette. Known for the positive values we embody, we wanted to facilitate the same into the fresh designs in our new format stores too. With an astounding result– the stores look stunning, displaying a beautiful mix of ethos and product.” said Harkirat Singh, MD, Woodland.