The market for 100 per cent juice is expected to return to growth despite the global economic slowdown and recent debate around sugar, according to Tetra Pak’s 100 per cent Juice Index report.
According to the report: “The combination of emerging growth hotspots and slowing decline in established markets is stabilising 100 per cent juice and bringing it back to growth going forward to 2018.”
The findings indicate that 100 per cent juice remains a significant part of the average consumer’s diet, with over 40 per cent consumers saying they drink it every day. It adds that consumers are willing to pay a premium for juices which they believe are healthy.
The report highlights remarkable growth taking place in China, Brazil, Malaysia, India and Indonesia. Managing Director, Tetra Pak South Asia Markets, Kandarp Singh said in a statement: “Mirroring trends seen globally, we see consumers in India making a conscious shift towards healthier, ‘better-for-me’ beverage options. We will continue to help Indian brand owners develop products based on understanding of evolving consumer and category needs.”
“The growth will come from products that meet consumer needs focused on health and out of home consumption, trends particularly strong with millennials – the most influential generation of consumers,” the report forecasts.
“The industry has already responded with innovation in three key areas; vegetable nutrition, all natural, and speciality 100 per cent juice,” it says.
Tetra Pak said its Juice Index report is based on market insights through the company’s partnership with customers globally and recent research findings across 7,000 consumers in seven countries.