The shining sensation, Helios has opted for e-commerce route to reach larger markets. India’s only shoe care company with comprehensive range of products has become the latest conglomerate to use the surge in online commerce as a way to expand the market for its highly innovative shoe-care product range creating ripples across India. Moreover, Helios is also eyeing over 200 per cent growth in 2016 through its e-commerce portal.
Riding on the wave of PM Modi’s digital India mission, the e-commerce market is expected to receive a mega push, as bringing the internet and broadband to remote corners of the country will give rise to an increase in trade and will also present a potentially huge market for goods to be sold. The growth is driven by rapid technology adoption led by the increasing use of devices such as smartphones and tablets and access to the broadband, 3G, etc which led to an increased online consumer base of various brands, including Helios.
The e-commerce portal www.Heliosindia.com is an initiative to bring shoe care products just a click way. The company has offered its entire collection of shoe care products including leather care, nubuck care, sports care, universal care, feet care and accessories like brushes, deodorants, shoe trees and shoe horns. The newly launched e-commerce platform of Helios also facilitates payments modes like debit cards, credit cards and net banking.
While unveiling the e-commerce portal of brand Helios, Sahil Gupta, Managing Director, CP Marketing Inc. said. “We aim to offer unmatched shopping experience to our valued customers on Heliosindia.com. Apart from expanding the market of super exclusive Helios shoe-care product range, the e-commerce portal will offer our customers the ease of shopping their favourite shoe-care product line from the convenience of their own homes, round the clock.” He further added, “Over the years, we have witnessed that the demand for high-quality shoe-care product range has increased manifold and this portal will help us fill the gap in India and world over where we look forward to expand our wings.”
The portal also offers the visitors an opportunity to register themselves and create an account so that they can remain updated on all the latest exciting offers and discounts on various products and hence get benefited. Once created an account, they will also be sent instant information whenever any new Helios product line gets launched in the market. Those regular customers will also have the advantage of availing various exciting offers tailor made exclusively for them time to time. Helios truly cares about its valued customers and so it offers easy return and hassle free exchange policy, besides cash on delivery service for all its products purchased online. Minimum order value at this portal is Rs 200 and the company offers no COD charge for the purchase above Rs 500. Apart from expanding into new regions, Helios also aspire the people to realise how important a part shoes play in the fashion and how exceptional shoe care is important in maintaining the personality of an individual through this portal.
The company CP Marketing Inc was floated specifically to manufacture and market all the ‘Helios’ products. In a span of just 15 years, Helios and its products have made its presence conspicuous in almost all the prestigious shopping centers and sale counters of the major shoes and departmental stores in India.