Real estate group Nitesh Estates Limited, in partnership with global investment leader Goldman Sachs, has added a retail venture to its footprint of income-generating assets. They have recently acquired and re-launched a mall in Pune, now known as Nitesh HUB Pune.
Located at Koregaon Park, the most upmarket catchment of Pune, with 1 million sq. ft. of shopping, entertainment and unwinding options spread across 6 acres, Nitesh HUB will redefine the mall experience for the citizens of Pune, and is all set to become a well known landmark in the city.
Apart from playing host to the exclusive stores of SPAR and The Collective, Nitesh HUB will also host outlets of brands such as AND, Calvin Klein, Clarks, Clinique, Colorbar, Crossword, Domino’s, Forest Essentials, Forever New, Global Desi, Kazo, KFC, Mac, Raymond Made to Measure, Swarovski, Tommy Hilfiger, Wills Lifestyle, Zarmina International, etc.
Nitesh HUB has already started rolling out an aggressive marketing plan which includes print ads, radio spots, and hoardings at vantage points across the city, complemented by strategic digital and social media campaigns and in-mall activations.