Almost every large-format retailer is nowadays looking to enhance its in-store shopping experience by enabling a robust Wi-Fi access. Retailers need to confidently pursue new opportunities in Wi-Fi customer services, such as easy product search, new merchandise updates, discounts, package offers, combos etc.
However good the technology might be, retailers should also keep in mind the following important points while implementing their strategies…
Allowing Self-Service In-Store
Several retail chains like Starbucks are built around the concept of self-service. Even with the advent of new technology like Wi-Fi the concept is not obsolete but rather can be bolstered by the addition of wi-fi self-service options. Customers, for example can enjoy the convenience of checking out latest offers, discounts, packages, combos, etc and order immediately at the counter.
This will undoubtedly increase the customer satisfaction. Also, customer loyalty programs can be implemented more effectively since it would be easier for customers to access and use their discount coupons, freebies, and other promotional offers.
With an embedded analytics software, the in-store Wi-Fi can also serve as a customer analytics tool for increased optimization of retail operations and store revenue.
Customer POS and Line-Jumping
At peak holiday seasons most shoppers are frustrated to see long queues at payment counters. Several people just drop the shopping bag and head to the nearest exit door.
A good solution can be a Wi-Fi enabled POS system that allows customers to check out immediately after they make a purchase and thereby jump the queue. It can certainly translate into greater revenue for the store
While a woman is busy shopping, her significant other may find this feature interesting. With the store’s free Wi-Fi he can browse through some videos, images, etc and enjoy unlimited entertainment content while his wife shops.
This can result in good shopper engagement and thus higher revenue. Also, the videos and images can be customized in a way that the customer is encouraged to spend more in the store. For example, if a clothing brand is launching a new collection, they can release a fashion-show type promotional video that the customers can access while they are looking around the store.
These and several more interesting ways of leveraging Wi-Fi technology will re-define the way we shop in future…