Vodafone, which focuses on a multi-tier retail strategy in India, has expanded its branded retail stores to over 9,800 in number, including 700+ Vodafone stores, 3300+ Vodafone Mini Stores and 5800+ Rural Mini Stores.
The company’s total retail network covers over 1.54 million square feet of space and attracts more than 115 million footfalls annually, making Vodafone one of the largest retailers in the country, the company said in a statement.
From April 2014, Vodafone has further enhanced its retail footprint by opening 200 Vodafone stores and 1,000 Vodafone Mini Stores across the country thus further cementing its position as not only India’s largest retailer in the telecom industry but being counted amongst the foremost players actively engaged in the holistic development of India’s rapidly growing retail sector.
“At Vodafone, we are driven with the singular objective of delivering superior customer experience. Our retail strategy is designed to realize this intent on ground. Through our multi-tier retail format, we are always close to our customers,” Kavita Nair, national head, Retail and Digital, Vodafone India said about the company’s development.
Vodafone is closer today to its customers via its own branded stores in over 300 towns and 5000 villages across India.
The increasing use of smartphones, mobile internet and new age technologies, has resulted in customer needs changing rapidly, especially in urban areas. To fulfill this need, Vodafone India has even introduced the Global Design Store – an industry first retail format, which offers a uniform and consistent, internationally benchmarked customer experience through 200+ stores in urban centres, pan India.
With rural India taking rapid strides in the on-going information revolution, Vodafone has already marked its distinct presence through its Rural Mini Stores, popularly known as Lal Dukaans. These Lal Dukaans are entrepreneurial ventures located in 5,000 plus villages in the hinterland of all circles. They act as key relationship hubs for the brand as they are managed by local community members.
Collectively, the 9,800+ branded retail stores welcome over 115 million customers and handle over 140 million transactions annually.