The collection befits the personal style sense of the actress that translate the story of her vibrant life. The apparel range targets the GenY with looks in tandem with an eclectic set of moods, be it the bohemian line, the casual denim line or clubbing / party line. Ripped jeans, leather jackets and floral; the collection makes a direct connect with Alias wardrobe. The collection includes apparel (western) and shoes for young girls.
Arun Chandra Mohan, Founder and CEO, Jabong.com, said, “We have been looking for someone who is young, confident, stylish and has a great connect with the youth. Who better than Alia Bhatt who has ingenious sense of style and knack for fashion to be associated with. We are happy to introduce Alia Bhatt’s collection exclusively on Jabong. This new collection is all about catering to the needs of young girls who want to make a style statement.”
Talking about her association with Jabong, Alia Bhatt said, “I have had a great time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia was very special and exactly how I imagined. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who just loves clothes. Online shopping is the new rage which is enhancing the shopping experience altogether, and Jabong has the ability and the reach to deliver the experience right to your doorstep.”