Home Progressive Grocer Manjilas introduces Ready-to-eat Payasam under its Double Horse brand

Manjilas introduces Ready-to-eat Payasam under its Double Horse brand


Manjilas brand Double Horse has introduced Ready-to-eat Payasam in 250 gm convenient cup packs. Made using the finest ingredients, these payasams are processed and packed using highly advanced Retort Technology to seal in the freshness. Retorting is a state-of-the-art technology for sterilising food, where in food is processed at a temperature that eliminates all microbes. This ensures the food is 100% safe, hygienic and healthy.

Double Horse, which has always been in the forefront when it comes to introducing innovative products, has used the advantage of this technology to pack payasams into carry-around cups, which means one can enjoy payasam – whenever, wherever.

The cups are made of high-grade food material, sealed safely and enclosed with a cover to ensure added safety. The cup packs available in Wheat, Palada and Semiya variants.

The Double Horse cup payasam range was officially launched by Padma Shri Miss. Shobana, renowned actress, danseuse and brand ambassador of Double Horse, on 30, August 2014 during a press meet that was addressed by Ranji John, Chairman, Manjilas Group,and included Sajive Manjila, MD, Vinod Manjila, Director, Santosh Manjila, Director,  Joe Ranji, Director, Sunil P.Krishnan, GM – Marketing.

Established in 1959 by Late M.O.John, also the Founder leader of KVVES – one of Kerala’s biggest trading associations, Manjilas – Double Horse, which essentially began as a rice trading company, was the first company to import German-made Bheuler machines to introduce stoneless sortex rice, 20years ago. It was also the first brand to offer rice in convenient 5kg and 10kg rice bags.

The company today produces 20 varieties of rice and a wide range of food products including breakfast powders, breakfast cereals, breakfast mixes, curry powders, Masalas, curry mixes, curry pastes, pickles (both vegetarian & non-vegetarian), preserves in brine, traditional desserts, payasam mixes, health food, instant food, ready to cook and ready to eat products.

Developed by an ISO certified R&D team and made using the finest ingredients, Double Horse Ready to Eat range includes a large variety of pre-cooked delicacies like Instant Idiyappam, Rice Sevai, Payasam mixes, Chakkavaratty (Jackfruit preserve), Pazham varatty (banana preserve), sugar-free Diet Payasam Mix for the health conscious and diabetics.

A market leader in Kerala, Double Horse is fast emerging the preferred food brand in Karnataka, Tamil Nadu, Andhra Pradesh, Maharashtra and Delhi. Double Horse also enjoys a huge overseas market, with presence in more 30 countries including USA, Canada, Europe, Australia, New Zealand, Middle East and the Far East. With a turnover of Rs. 230 crore today, the company is targeting sales revenues amounting to Rs. 500 crore by 2017.

Double Horse is also the leader in the Payasam segment in Kerala, offering three variants in payasam mixes – Palada mix, Rice Palada mix, Vermicelli mix in 300gm packs, apart from Rice Ada, Roasted Vermicelli & Long Vermicelli.

The Cup Payasam sku (250 gms) is priced at Rs.63 for Palada & Vermicelli variants and Rs.53 for the Wheat variant. The product range will be available at all leading outlets very soon.