Flipkart one of the most trusted online shopping platform is is out with its most innovative idea to capture the fashion and lifestyle category. As part of that plan, the company is tying up with top lifestyle brands to roll out dedicated online brand stores, subsets to Flipkart’s main store. The fashion lifestyle category has helped flipkart to bring in a new demographic of online shoppers, including younger buyers in the age group of 20 to 27 years and those in tier II and III cities.
The company officials say that the co-developed brand stores would be rolled out in the next two to three months. As Shoumyan Biswas, Senior Director Marketing, Flipkart quotes “Brand stores will be co-created along with the brands. We choose the brand only if we believe that there are very strong brand loyalists wanting to buy that brand.”