Home Retail Arvind Limited joins Indian joint venture with PVH corp. for operation...

    Arvind Limited joins Indian joint venture with PVH corp. for operation of Calvin Klein in india


    . the owner of the Calvin Klein trademarks worldwide and Arvind Limited announced that and Retail Limited, a subsidiary of Arvind Limited, has replaced PVH’s prior joint venture partners in Premium Garments Wholesale Trading , the licensee of the Calvin Klein trademarks in India.

    Arvind Limited launches its ready-to-wear brand
    he brand consists of products which offers athletic leisure as a trend along with a technologically enabled bi-stretch super light outwears in both formal and ceremonial categories
     In connection with the transaction, Calvin Klein,  a wholly owned subsidiary of PVH, entered into a new license with Premium Garments to distribute apparel and accessories and Calvin Klein Underwear products in India.
    This new arrangement takes advantage of PVH’s control of the brand vision for these two Calvin Klein product categories resulting from its acquisition of The Warnaco Group, Inc. in February 2013 and Arvind’s operational expertise in the region, and is intended to maximize the market opportunities for these product categories throughout India.