Online eyewear retailer Lenskart.com has opened a franchise store in Chandigarh at Vishwas Hospital. It already has four franchised outlets in Delhi. The brick-and-mortar store will enable customers to access products using the ‘click and mortar’ model by Lenskart.com. The model enables a customer to walk in, like and buy a product he prefers.
If the customer wants a different variant of the product not unavailable at the shop, he can also place the order online. The store can also take the frame size and prescription and place the order online for the customer.
Speaking on the occasion, Peyush Bansal, CEO & Founder, Lenskart.com, said: “We are very excited to launch this store that takes our customers’ shopping experience to the next level. We wanted to nail the first thing that prevents people from buying spectacles online – lack of precision about their power and doubts about how the pair of eyeglasses would look on their face. Our offline stores serve both the needs of our customers as they offer the physical advantages of buying a product along with the option of finding other options online.”
“Spectacles are experiential products; we do understand that nothing can drive preferences like visual appreciation. We are in the business of providing quality products coupled with innovative aesthetics and this is an apt extension to this key objective. We constantly keep assessing the customer requirements and in future, would be present across all the catchments where our customers would like us to be,” Bansal added.
According to the company officials, the company has seen remarkable growth with a 300% increase in its turnover in the last three years. Incepted in 2010, Lenskart.com offers over 5,000 frames and glasses and more than 45 kinds of contact lenses by Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision amongst others.