EVOLUTION

August 14, 2013

Brand mantra: Quality with best price
Product assortment: Womenswear from size S to 3XL
Retail presence: MBOs
Total no. of MBOs: 250
Major MBOs: Jaysons and Big Life Rituwears
Best performing MBOs from all regions in the following categories: National: Maharashtra | Regional: Pune
Single-store MBOs: 250
Department stores: 25
Targeted towns or cities in the next couple of years: Ahmedabad and Baroda
Target consumers: Women in the age group of 15 to 25 years
Trends for the upcoming season: Light-weight fabrics, voiles or jerseys
Brand turnover: Rs.10 crore
Best-selling products: Sweat shirts, T-shirts and long coats
Fastest moving price range: Rs.1,299 and Rs.2,199
Contribution of womenswear sales to total apparel sales: 40 per cent
Growth percentage: 100 per cent
Total no. of flagship stores: 4
Expansion or extension or diversification plan(s): Planning to open EBOs
New territories or regions added: Himachal Pradesh
Emerging market or cities for womenswear: Ahmedabad