- Brand mantra: Quality with best price
- Product assortment: Womenswear from size S to 3XL
- Retail presence: MBOs
- Total no. of MBOs: 250
- Major MBOs: Jaysons and Big Life Rituwears
- Best performing MBOs from all regions in the following categories: National: Maharashtra | Regional: Pune
- Single-store MBOs: 250
- Department stores: 25
- Targeted towns or cities in the next couple of years: Ahmedabad and Baroda
- Target consumers: Women in the age group of 15 to 25 years
- Trends for the upcoming season: Light-weight fabrics, voiles or jerseys
- Brand turnover: Rs.10 crore
- Best-selling products: Sweat shirts, T-shirts and long coats
- Fastest moving price range: Rs.1,299 and Rs.2,199
- Contribution of womenswear sales to total apparel sales: 40 per cent
- Growth percentage: 100 per cent
- Total no. of flagship stores: 4
- Expansion or extension or diversification plan(s): Planning to open EBOs
- New territories or regions added: Himachal Pradesh
- Emerging market or cities for womenswear: Ahmedabad
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