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Mall Clusters: Destination or Competition?

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A rapid shift in the mall culture can be observed off lately with a number of malls coming up at the same catchment, a term generally explained as Mall Clustering. Mall clustering situation in India has got a mixed reaction where some industry experts believe that it can be nurtured as a ‘Destination’ while some feel that it is nothing more than uncalled for ‘Competition’. So what will decide the future of the malls in a cluster?

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