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Home interiors retail chain Evok Mega Home Store debuts in Jaipur

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Evok Mega Home Store, a home interiors retail chain from Hindware Home Retail, has opened a ‘specialty home interiors’ Mega Store in Jaipur at Tonk Road. Spread over 1,0000 sq.ft., the outlet ofers over 16,000 lifestyle products including home furniture, soft furnishings, home décor and accessories, modular kitchens, laminated floorings, bath fittings, and lightings.

This is the the company’s 15th store in the country under its Rs 250 crore investment plan. The new outlet will also provide ‘Design to Build’ interior design services to its customers in Rajasthan. In-house designers at the showrooms will assist customers to visualise their ideal home spaces using 2D and 3D visualisation.

Speaking at the occasion, D K Jairath, CEO, HHRPL, said, “Evok has the core vision of becoming the first choice partners to provide ‘complete home interiors solution’ to its customers. I am pleased to announce the launch of our Evok Mega store at our preferred destination Jaipur , Rajasthan. We hope to keep delighting our customers and repeat the tremendous response we have received so far at other Evok stores. With rigorous expansion plans set for pan India markets, we are looking forward to setting new industry benchmarks in the home interiors retail sector.”

The company plans to open more stores in cities such as Indore, Ahmadabad, Vadodara, Mumbai, Vashi, Nashik, Bangalore, Hyderabad, Chennai, Coimbatore, Vizag, Kochi, and Kolkata. It now operates 15 speciality stores across India including the Jaipur store. Evok aims to add two-three Mega Home Stores by the end of 2011-12, continuing expansion in tier I and II cities.

Evok Mega Home Stores entered the organized home retail market of India in 2008 with an estimated investment of Rs 250 crore. The retail chain currently has a presence across New Delhi (West and South Delhi), Gurgaon, Faridabad, Ghaziabad, Chandigarh, Ludhiana, Bangalore, Hyderabad, Lucknow, and Maharashtra (Thane and Pune). With around additional 8-10 mega home stores planned and 9-10 super specialty stores operational by end of 2011, the company aims to achieve a turnover of Rs 400 crore by FY 2014-2015.

Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100 percent subsidiary of HSIL. HSIL Limited (formerly known as Hindustan Sanitaryware and Industries Limited) is the flagship company of the Somany Group.

-IndiaRetailing Bureau





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