The Body Shop has launched Limited-Edition Make-Up in collaboration with London College of Fashion. Available from early 2011, the collection named as Brush With Fashion’ comes with built in brushes, Community Fair Trade ingredients and convertible packaging. It is a combination of The Body Shop make-up know-how with London College of Fashion’s cutting-edge fashion and design expertise.
Ann Massal, International Brand and Innovation Director, The Body Shop, comments, “In the first of an exciting series of partnerships with the world of fashion, The Body Shop has joined forces with London College of Fashion. Our new limited-edition ‘Brush With Fashion’ Spring Make-Up Collection is a true collaboration. The Body Shop has integrated award-winning cruelty-free brush technology and ethically-sourced ingredients into its make-up products; London College of Fashion has created a truly covetable packaging design. Our expertise in color has provided the perfect Spring shade palette; their make-up artists have created the catwalk-inspired looks.”
The design was selected following a joint The Body Shop and London College of Fashion student competition. The winning artwork was created by Katarina Voloder, a German 21 year-old BA (Hons) fashion illustration undergraduate. Her design is built around a make-up sketch of an eye, lips and make-up brush, giving the packaging a strong fashion-forward feel.
The collection consist of Illuminating Face Base, Limited Collection For Eyes, Tailored Cheek Tint, Accessories such as the handy Mini Brush Kit that has set of four mini brushes – Mini Blusher Brush, Eyeshadow Blender Brush, Slanted Brush and Lipstick/Concealer Brush in a chic bag printed with the London College of Fashion design.