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Icelandic Purity for Parfums Christian Dior


French brand Parfums Christian Dior and Icelandic Water Holdings ehf have announced that Dior will use Icelandic Glacial to hydrate its skincare cosmetics products because of its optimal biological properties. As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a ‘net zero’ carbon footprint.
“Icelanders have the longest life expectancies in the world and are known for their natural, healthy skin. With Icelandic Glacial’s exceptional purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skincare products,” says Jon Olafsson, Chairman and Co-founder, Icelandic Glacial.
“For the first time, we have decided to take care of an inert ingredient present at strong concentration in cosmetic formulations: water, and have decided to replace it by a cosmetic active ingredient, Icelandic Glacial water. We are very proud of the results obtained”, asserted Claude Martinez, President and CEO, Parfums Christian Dior.
The first Dior skincare products infused with Icelandic Glacial water will be officially launched in 2012, with pilot productions in 2010 and 2011.

Posted on: 17.12.2010
Source: www.webwire.com