The 7,000 sq.ft store has been laid out on the basis of category display across brands. According to the company, the new concept ensures a smooth and hassle free consumer experience with easy navigation. This new display concept has the latest and international XYRO technology fixtures. The store also offers live gaming experience at the especially crafted Live Basketball Zone.
Ravdeep Singh, CEO, Planet Sports, said, “It is a pleasure to launch our new concept store first in Mumbai. Our in-depth consumer research has helped us fine-tune and present something new to our consumers, new in terms of display, fixtures, and live gaming zone. Planet Sports has an unrivalled reputation for offering leading international sports and lifestyle brands and it is our endeavour to bring the latest in Sports lifestyle as we target diverse consumer segments, enter new geographies, open more stores and make our products more accessible. The thrust will be on nurturing markets, generating higher trials and developing lasting relationships with our customers.”
Planet Sports currently has 79 specialty stores spread across 30 cities in India.
— IndiaRetailing Bureau