Rosebys Interiors India Ltd, the home furnishing and lifestyle retail chain, has announced an exclusive tie-up with Style Spa to expand its base by opening more then 100 Shop-in-Shop (SIS) outlets across the country.
With this exclusive tie-up, Rosebys will be the only brand to sell its home furnishing and lifestyle accessories with Rosebys signature ambience while Style Spa would continue to focus on its core furniture products.
Both the companies have agreed to enter into a partnership on a revenue sharing basis based on monthly sales. The launch will be in two phases: to begin with, Rosebys will launch around 50 SIS units, which will be followed by 50 more stores across the country in different cities.
Nikhil Sen, director, Rosebys India Interior Limited said, “With organised home décor and lifestyle products retailing growing at more than 30% annually, there is a huge untapped market for the home décor and lifestyle market in India which is pegged around Rs.14,000 crores. This tie-up is in line with our growth strategy and will give us a huge opportunity to reach our target group. This partnership will help our brand in the process of building a powerful brand and to have a dominant presence in the country’s retail arena.”
Rosebys rolled out its Indian retail operations in October 2008; in a year’s time, the company has opened around 100 stores pan-India. Rosebys has four basic thematic product ranges: Indulgence, Eco Chic, Geo Retro, and Peony Garden. Each has a different concept and together offer a wide product range from bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases, candles, contemporary stainless steel ware and personal care products.