Home Retail Dabur India revamps Dabur honey

    Dabur India revamps Dabur honey


    FMCG major unveiled a new avatar of its branded honey, with a new logo and packaging. The change is in line with revamps of the company’s other products. The new logo of Dabur Honey features a red ‘eye’ that the company refers to as the ‘Eye of Good Health’.

    Dabur SA to acquire personal care products firms
    While D&A Cosmetics would be acquired at a cost of 4,79,40,000 Rands (around Rs 24 crore), Atlanta Body and Health Products will be acquired for 20,60,000 Rands (over Rs 1 crore)

    Every product range of Dabur will feature the ‘eye’ in a different colour. The change has already been incorporated in Dabur’s Chyavanprash and Amla Oil. Dabur will continue with its existing television commercial launched last year, featuring actor, , and Indian cricketer, . No new TVC is in the offing yet. Dabur is in the process of launching a print campaign for Dabur Honey.

    In a press statement, , executive vice-president, marketing, Dabur India said, “Honey has for ages been the natural health food, providing unbelievable amounts of energy and amazing fitness. We are giving this age-old health mantra a modern, contemporary look”.

    Marking the occasion of the revamp, Dabur India also released an exhaustive compilation of honey-based recipes on Bachchan’s health secrets, titled ‘Big Bee’s Secret Honey Recipes’.

    The book contains multi-cuisine vegetarian and non-vegetarian honey-based recipes, authored by chef, and is priced at Rs 375.

    — IndiaRetailing Bureau