US-based Yum! Restaurants is planning to invest up to Rs 150 crore to more than double the number of outlets of its quick service restaurant brand ‘KFC’ in the country by 2010.
“We are planning to invest up to Rs 150 crore in the Indian market by 2010. We will expand the KFC chain in the country to 110 restaurants by end of the period, from 50 now,” Yum! Restaurants India Managing Director (Indian Subcontinent) Niren Chaudhary said.
The fast food brands operator is also aiming to tap the ‘chilled beverages’ market with its newly launched store-in-store concept of ‘Krushers’ in the KFC restaurants.
He said the company will also undertake transformation of the KFC restaurants’ interior and ambience.
“Our new restaurants will have a totally new decor packaging intended to give a more contemporary look,” Chaudhary said, without providing further details.
KFC is also keen to tap its just-launched beverages store-in-stores concept — dedicated to the brands’ chilled beverage range ‘Krushers’.
“The chilled beverage zones have already proved to be a big hit since their launch earlier this month. Krushers is being branded separately within the KFC restaurants and we hope the beverage will form at least 10-15 per cent of our total sales by this year end,” he said.
Source: Business Standard