A new haircolor brand Just for Men was launched in India on May 27 with model and actor Milind Soman as brand ambassador. It has been brought to India by Elder Health Care ltd, which has fast been establishing its presence in the category of beauty products and personal care and is targeted at capturing the fast growing male category.
“Hair color is one of the biggest personal grooming category but most of the products are women centric. Our product is positioned towards men in the age group of 30 years and above, who have excelled personally and professionally and want quick fixes for their grey hair,” said Anuj Saxena, Managing Director of Elder Health Care Ltd.
The product is available in two different categories – colors for head hair and beard and side burns color gels – all priced at Rs 400.