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Now Parle Agro enters lemon drink segment

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Indian beverage major Parle Agro has rolled out a new fruit-based lemon drink — LMN in the non-carbonated segment. The new brand promises to offer the taste of home made fresh lime water — nimbu pani to its customers. Further, with this launch, the company aims to touch a turnover of around Rs 35 billion by 2011 purely through organic growth, according to a company press release.

Announcing the launch, Nadia Chauhan, JMD and CMO, Parle Agro, said, “Nimbu pani has traditionally been India’s most commonly consumed cold beverage. We have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. As an Indian company, we can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering.”

The range is available in 110ml Tetra, 200ml Tetra and 500ml PET and is priced at Rs 5, Rs 10 and Rs 23 respectively, added the release.

— IndiaRetailing Bureau

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