Parle Agro
Food
Parle Agro eyes Rs 10,000 crore turnover by 2022, to introduce new 'major product'
Beverages major Parle Agro, the maker of popular brands such as Frooti and Appy Fizz, plans to set up a new plant and introduce one more new major product in the next two years as it gears up to...
Food
Parle Agro to enter new categories; eyes Rs 10,000 crore topline by 2022
Leading beverages-maker Parle Agro is planning to enter new categories and ramp up the sales and distribution network for its existing products to achieve its target of clocking Rs 10,000 crore topline by 2022, a top company official has...
Food
Frooti eyes to become Rs 10,000 crore entity by 2022
Beverage-maker Parle Agro has signed Telugu actor Allu Arjun to endorse its flagship brand Frooti in the southern market.The announcement is a part of the firm's expansion plan to become a Rs 10,000 crore entity by 2022, the company...
Food
Parle Agro to expand Frooti to sparkling fruit juices segment
As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is extending its flagship brand Frooti to the sparkling fruit juices segment.
"In 2005 we launched sparkling fruit juices with Appy Fizz....
Food
Mango Wars: Frooti takes back No 2 slot from Slice
The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot in India. Slice, Frooti and Maaza are all struggling to dominate the mango drink market and improve their market share.
According...
Retail
Parle Agro earmarks 150 cr for advertising, distribution
Parle Agro, the Indian beverage major, has decided to spend Rs 150 crore this year on advertising and building its sales and distribution to deeper infiltrate rural markets.
The company will spend almost Rs 70 crore on expanding the brand presence in...
Progressive Grocer
Parle Agro's Frooti goes bold for summer 2015
Parle Agro is re-presenting its fruit beverage brand Frooti for summer 2015 through a identity shift from fresh and juicy to bold and contemporary. The company has re-launched Frooti in a completely new visual identity with bold packaging design,...
Retail
FDI in Retail: Integrating India’s Economy Backwards
India’s young population, higher disposal income, and upgradation in living standards, coupled with growing consumer demand, have made the country an attractive destination for FDI, says Anshu Kumar, Manager – Strategic Planning, Jubilant Retail (a division of Enpro Oil)....
Retail
Triveni’s in-vehicle retail format set to expand
Triveni Enterprises, India’s first in-vehicle retailing service company, has just completed four months of operating its unique retail format through AC buses of Navi Mumbai Municipal Transport (NMMT). The service was rolled out on January 26, 2010. The service...
Retail
Now Parle Agro enters lemon drink segment
Indian beverage major Parle Agro has rolled out a new fruit-based lemon drink — LMN in the non-carbonated segment. The new brand promises to offer the taste of home made fresh lime water — nimbu pani to its customers....
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Latest News
Mush to shift its 100% production to India by 2025: co-founders
The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...
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