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Parle Agro eyes Rs 10,000 crore turnover by 2022, to introduce new 'major product'

Parle Agro eyes Rs 10,000 crore turnover by 2022, to introduce...

Beverages major Parle Agro, the maker of popular brands such as Frooti and Appy Fizz, plans to set up...
Parle Agro to enter new categories; eyes Rs 10,000 crore topline by 2022

Parle Agro to enter new categories; eyes Rs 10,000 crore topline...

Leading beverages-maker Parle Agro is planning to enter new categories and ramp up the sales and distribution network for...
Parle Agro ropes in Allu Arjun as face of Frooti

Frooti eyes to become Rs 10,000 crore entity by 2022

Beverage-maker Parle Agro has signed Telugu actor Allu Arjun to endorse its flagship brand Frooti in the southern market.The...
Parle Agro to expand Frooti to sparkling fruit juices segment

Parle Agro to expand Frooti to sparkling fruit juices segment

As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is...
Mango Wars: Frooti takes over No 2 slot from Slice

Mango Wars: Frooti takes back No 2 slot from Slice

The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot...
Parle Agro sets aside Rs 150 cr for advertising, distribution

Parle Agro earmarks 150 cr for advertising, distribution

Parle Agro, the Indian beverage major,  has decided to spend Rs 150 crore this year on advertising and building...

Parle Agro’s Frooti goes bold for summer 2015

Parle Agro is re-presenting its fruit beverage brand Frooti for summer 2015 through a identity shift from fresh and...

FDI in Retail: Integrating India’s Economy Backwards

India’s young population, higher disposal income, and upgradation in living standards, coupled with growing consumer demand, have made the...

Triveni’s in-vehicle retail format set to expand

Triveni Enterprises, India’s first in-vehicle retailing service company, has just completed four months of operating its unique retail format...

Now Parle Agro enters lemon drink segment

Indian beverage major Parle Agro has rolled out a new fruit-based lemon drink — LMN in the non-carbonated segment....