In an effort to attract more customers in current slowdown, Delhi-based hospitality major Nirula’s has announced a new offer for repeat customers. Branded ‘Full Meal @ Half Bill’ delivery, the offer announces a flat 50 per cent discount for second order placed at Nirula’s. Further, the company is expecting 30 per cent increase in its revenue through Full Meal @ Half Bill offer, informed a top company official.
Speaking to IndiaRetailing, Sudipta Sen Gupta, senior vice president — marketing and sales, Nirula’s, said, “At this time of the year, school-going children, college students and their parents face a lot of problems. With exams round the corner, eating out is replaced by ordering in to a large extent. We want to ensure that Nirula’s is their first choice.”
Elaborating the plan, Gupta further said, “The 50 per cent discount is valid on the second order, placed within 15 days of the first order. As soon as a customer places his second order and redeems the discount, the offer cycle is closed. In case, he places another order shortly after redeeming his discount, it will be considered as the first order and the customer can avail the same offer/ discount on his next order.”
“As compared to last year, we are expecting 30 per cent increase in our revenue through Nirula’s Full Meal @ Half Bill offer,” added Gupta.
To avail the offer, the customer needs to call and place an order at Nirula’s for a minimum of Rs 300 excluding taxes. When the customer calls in again from the same phone number and provides the same delivery address within 15 days of the first order, he will be entitled to a flat 50 per cent discount on the second order amount.
The service can be availed at catchment areas of Nirula’s family style restaurants and smaller restaurants located at fuel stations in Delhi and NCR and is valid till April 15, 2009 on delivery bills up to Rs 3,000.
— Sarimul Islam Choudhury