Gourmet coffee chain Starbucks plans to unveil plans for its first value menu. According to media reports, the menu worth USD 3.95 will offer a latte with coffee cake or drip coffee with hot sandwich.
Starbucks value menu — food and drink pairing program — will roll out March 3and will be offered all day at company-owned US stores.
The USD 3.95 deal will include one of four hot sandwiches, currently sold at half of Starbucks’ US locations, and a tall, drip coffee. Also offered for that price is a tall latte and either a slice of cinnamon swirl coffee cake or a bowl of oatmeal.
The move by Starbucks is glaring evidence of how retailers and marketers have been forced by the economy to rethink game plans and long-held strategies. Additional price-cutting is expected at Starbucks soon.
— IndiaRetailing Bureau
