The country’s largest dairy cooperative Amul is making a foray into the fresh paneer segment, which is an estimated Rs 10,000 crore market.
“Amul Fresh Paneer (the brand of its product) is the latest addition in the company’s product portfolio in a quest to become the numero uno brand in the Indian fresh paneer market, which is estimated to be about Rs 10,000 crore, both in the organised and unorganised segments,” declared RS Sodhi, Amul chief general manager.
He said the market is highly dominated by the unorganised segment, with the organised players accounting for only one per cent. Currently, there are many regional players present in the organised fresh paneer market.
– Bengaluru Bureau