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Harish Bijoor Consults

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...
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India witnesses 11.5% increase in mall consumption in FY 2024

North India and West India are at the forefront of the mall consumption surge, with growth rates of 13.0%...
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