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Fashion & Lifestyle

In Pics: 16 innerwear retail brands offering the perfect fit to Indian customers

IMAGES Business of Fashion -
Fashion & Lifestyle

E-tailers turn into brands, but can they survive?

Mehak Sharma -
Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding. Where...
Fashion & Lifestyle

Buttercups, a Luxury Liengerie Boutique in India

Aarti Kapur Singh -
After spending 10 years in advertising, Arpita Ganesh planned to put a stop on her flourishing advertising career to launch Buttercups, India's first luxury lingerie boutique. She went to Dubai to train with Chantelle, to learn about bras, bra...
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In FocusIndiaretailing Bureau -

The Role of Mixed Reality (MR)  in Retail

A look at the different use cases of Mixed Reality (MR) in Retail and how this emerging technology possesses...
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