App Annie Report: Retail apps – Competing for the world’s most valuable...

App Annie Report: Retail apps – Competing for the world’s most valuable shoppers

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The retail app space is experiencing significant change. Retailers, marketplaces and intermediaries continue to push the boundaries for how apps can benefit users across the cutomer journey.

This creates opportunities for companies to drive increased engagement, loyalty and sales from their customers. However, companies not effectively leveraging apps face threats from competitors, who with sophisticated mobile strategies, are disrupting the market and their customer relationships…

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