Delhi-based Sparx, one of the leading footwear brands in the country, has been ranked 3rd ‘Most Trusted Footwear Brand’ in India in The Brand Trust Report – 2016. The book has been released by Trust Research Advisory (TRA).
Sparx – a smart sportswear brand – has also been ranked 222 in the overall Most Trusted Brands list, which encompasses all retail categories and lists around 20,000 brands.
Known for its active sporty design, affordable pricing and a wide variety for fashion-conscious customers, Sparx works on two principles – quality and hygiene.
Its products include shoes, sandals and fabricated slippers, all available in a range of colours and designs.
Commenting on the accomplishment, Executive Director – Sales & Marketing, Sparx, Gaurav Dua said, “It is an honor to have been recognized as the one of most trusted brands in the footwear category by the Brand Trust Report of India.”
“It is the result of our constant effort to deliver quality products and build an enduring trust for the brand among our consumers. Sparx as a brand stands for quality and the can-do spirit. It enables consumers to upgrade their fashion quotient to a modern and contemporary lifestyle. In line up with brand’s vision of incorporating the latest trends in footwear design, this success is the testament of our decades long brand legacy in the market. Going forward, we will keep focusing on enhancing the shopping experience of our consumers with our strong retail presence and diverse product portfolio,” he added.
CEO of TRA, Chandramouli stated, “Sparx is the Most Trusted Brand in the footwear category, showcasing how familiarity and awareness breeds Trust, and how this awareness enables to metamorphose normal stakeholders into devoted ambassadors.”
The 6th edition of The Brand Trust Report researched 2505 consumer-influencers across 16 cities and listed India’s 1000 Most Trusted Brands.
The report is the result of comprehensive primary research created on the proprietary 61-Attribute Trust Matrix of TRA. It generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.
TRA is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness.
The organization was was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied.