When it comes to fast food, international chains are warmly welcomed by a young, upwardly mobile population in India. In the past few months, Johnny Rockets, Barcelos, Wendy’s and Burger King have either announced plans to expand in India or have opened new outlets around the country.
To join the clutch of these international burger chains, US burger chain Carl’s Jr has recently announced its plan to open first restaurant in India at Select Citywalk mall in Delhi on August 8, according to a company statement.
The brand is being brought to India by Cybiz BrightStar Restaurants, owned by Gurgaon-based Cybiz Corp, through a master franchise agreement with CKE Restaurants Holdings, which is the parent company of Carl’s Jr. “Carl’s Jr is a mix of casual dining ambience, gourmet food quality and QSR speed of service,” Cybiz BrightStar Restaurants’ executive director, Sana Chopra, said in a statement. The F&B service industry is one of India’s most vibrant industries with over 25% yearly growth. The Indian food and beverage market, estimated to be over Rs 2 lakh crore in size, may nearly double to touch Rs 3.80 lakh crore by 2017, according to a FICCI-Grant Thornton report. Amongst the various segments, casual dining and quick service restaurants constitute more than 77 per cent of the overall market.
This tremendous growth in foodservice service industry is one of the reasons that has triggered the growth of international fast food chains in India. Interestingly, global QSR brands hold an aggregate market share of 63% market in India whereas Indian QSRs hold remaining 37%, according to retail analyst firm Technopak. Carl’s Jr expects to launch about hundred stores in the country over the next 10 years.Like all the other international chains, Carl’s Jr will also introduce a customised menu to suit local tastes. In addition to localised menu, the company will also offer beer on tap and a soft beverages bar.