Founded in 2007, Alberto Torresi Footwear was started by Sushil Sachdeva, Director of Virola Shoes. The brand has its manufacturing unit in Agra, the premium footwear brand is present across 600 sale points in 21 cities.
Alberto Torresi has recently ventured into e-commerce space to increase the brand presence across retail mediums. Speaking more on the same, Ishaan Sachdeva, Director, Alberto Torresi, shares, “Our main motive towards making our online venture is to maintain good connectivity with our customers; we don’t have any exclusive retail outlet so, I think it is a fantastic way to garner enormous feedback from the customers. The online venture has opened numerous options for the customers to shop according to their convenience. The online portal is also a good integrator of what customers want in the market.”
The company has good offline presence, and company is vouched to provide the same experience to its online as well as offline shoppers. “We blend online and offline by ensuring the customers desire, which is going to evolve more in the near future. It’s about leveraging the advantages offered by the online. If a customer finds a limited variety in the shop, he can opt for shopping online. We are also planning to integrate the system on online which will show the geographical location of the nearest store that is available for the customers,” says Sachdeva
The company do understand it very well that online discounting is a big threat to them. Hence, they have drafted careful pricing strategy so there should not be any price difference. However, the product range available online is more extensive, “This is a transition, reason being the online portal has a lot of sale when it comes to discounting but that does not mean that it does not do well on the non-discounting merchandise. More the demand rises the discounts would go down. Already we have seen that discounting is not going to be one strategy and not just the entire package of it. But if it is affecting the offline customers, the customer’s interest would rather shift where they would get the best deal. But from our side where there is no discount on certain products at the store, we avoid giving discounts on the online as well,” says, Sachdeva.
Recognizing the growth potential in M-commerce the company plans to covert its e-comerce into mobile friendly site as well. In addition, the company also plans to robust its manufacturing capacity and emerge as the biggest manufacturers of India for leather footwear