Indian rural market offers huge opportunity for organized retail with market size FMCG Rs.65000 crore and Consumer Durables Rs.5000 crore. In next five years, Fullkart plans to expand their cash & carry format stores to major Tier-III cities in India and also serve the kirana store retailers in the nearby villages of these cities to exploit the market opportunity. To start with these stores will offer FMCG and Consumer durables products. Fullkart also plans to have registered retailers and also extend credit services to these retailers by tie-up with rural banks. From these programs, Fullkart plans to develop better relations with the retailers and understand their requirements by training programs etc. Fullkart will be consistently investing in the infrastructure development to build an efficient supply chain in the rural part.
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