Looking to tap and engage tech savvy business establishments in India effectively, French retailer Carrefour is building an IT platform that will enable its customers to shop online.
“We are in the process of building a platform for e- enablement to engage them (customers) effectively,” Carrefour WC & C India Director -IT Supply Chain and Organisation Subhodip Bandyopadhyay told PTI.
Carrefour that currently has only one cash and carry store in India here at the capital offers multiple channels of engagement to its registered customers such as phones, e- mail and direct contact on the shop floor.
He said the new IT platform has been built “keeping in mind the Indian IT growth story and tech savvy business establishments all over India, particularly in National Capital Region , we believe, it will be one more way of delighting our esteemed customer base.”
Carrefour has chosen IBM-Websphere Commerce as the platform and implementation is being done by Salmon India.
With the help of new initiative, customers which includes hotels, restaurants, catering companies, offices and institutions apart from small traders and kirana stores would be able to look for and place orders as per their specific requirements, Bandyopadhyay said.
The new IT platform which is likely to be rolled out in the third quarter of 2011, will also enable the company to take orders from its registered members even outside Delhi and NCR .
By the end of this year, the company has plans to open a couple of more cash-and-carry stores in Northern India.
Source : Economic Times