Spread across an area of 30,000 square feet, the centre is being set up at an investment of nearly Rs 12 crore and will be operational by the month of August.
The firm already has a research centre which is much smaller in size. The setting of the new centre will certainly help to enhance its portfolio expansion and also after products from Zandu Pharmaceuticals coming under its fold.
“With regulations getting tougher all over the world for products which offer cosmetic and functional benefit, the centre is reinforcing the teams responsible for defending the scientific validity of our brands with both international and local authorities,”said the official.
The company, which sells personal and healthcare care products under the brands like ‘Boroplus’ and ‘Sona Chandi Chywanprash’ among others, has been going aggressive in expanding the range of products under its existing categories. It is also in the process of enhancing the acquired brands from Zandu Pharmaceuticals.
At present, international market contributes around 14 percent to its overall sales. In the last four years, its overseas business has been growing at the rate of 34 percent. The firm spends around Rs five crore annually on research and development.