Walmart has announced more steps to re-establish its one-stop shopping convenience and deliver low prices every day, on everything. The retailer is reinvigorating its price leadership promise, bringing back products its customers have asked for and simplifying its ad match policy.
“Walmart’s reputation was founded on the principle of providing low prices day-in and day-out on the broadest assortment of merchandise,” said Duncan Mac Naughton, chief merchandising officer, Walmart US. “Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy.”
Walmart is putting the customer at the centre of everything and taking specific steps to deliver one-stop shopping to its customers.
To reinvigorate the fundamental price promise, Walmart is stepping up its efforts to provide low prices, which include, it is increasing competitive check; store managers and product buyers are checking the competition more often to help ensure Walmart stores offer lower prices on the right mix of items. Walmart is also partnering with suppliers; the retailer is working even more closely with suppliers to lower the cost per item and pass those savings on to customers.
Walmart is broadening product assortment by approximately 8,500 items or 11 percent in an average store. These assortment changes will bring back customers’ favourite local food and consumables, among other products.
“We have listened to our customers and we are bringing back the products and brands they want,” Mac Naughton added. “Customers have already seen a wider selection of products on our shelves and we will continue to bring back great products at great prices.”
The retailer is adding back products every day. Additions to the dry grocery aisles for products like pasta, beverages and snacks have been in progress and will continue. In the next few months, additions to fresh grocery and consumables, such as paper towels, toilet paper and laundry detergent, as well as health and wellness products, will be made. General merchandise categories like electronics, sporting goods, apparel, fabrics/crafts and outdoor living will expand later this year.
Customers will be able to easily identify these items with new “It’s Back” flags on store shelves later this month.
– IndiaRetailing Bureau
