Garnier, a mass market cosmetics brand of L’Oréal, will soon launch a second fairness cream, GarnierLight Ultra , designed for the Indian market. Garnier Light, a fairness cream was launched five years ago and as Richa Singh, marketing manager, Garnier India, says, “From time to time, we do India-specific innovations through products and benefits. Our studies showed that Indian women want a blemish-free skin.”
The product will be endorsed by actor Priyanka Chopra dwelling on the aspect of “fairness and dark spot reduction”.
Elaborates Richa, “We have attempted to address this need,” she says.
Source: Business Standard