FMCG major Dabur India, which also runs New U retail chain, has recently launched a dedicated online shopping portal for its beauty range – Dabur Uveda. The portal will be the online gateway for consumers to know, understand, buy and gift the exclusive range of skincare products.
Announcing the launch, Sanjay Singal, head of marketing, skin care, Dabur India Ltd, said, “Within a year of its introduction, Dabur Uveda has carved a niche for itself in the Indian skincare market. Dabur Uveda range of skincare products is a unique combination of ayurveda and science that offers products in a modern format. This interactive website aims at providing consumers detailed information about the Dabur Uveda range of products.”
“This is the first online shopping portal from Dabur or by any Indian FMCG company. We intend to give our consumers an all-new experience of shopping that’s convenient and faster,” added Singal.
The online shopping feature on www.daburuveda.com enables a consumer to purchase any of the Dabur Uveda range of products online and make payment either through the debit or credit card or net banking.
The brand has also become active on Facebook and Twitter and the online sales portal is integrated with these, providing consumers a complete digital experience of knowing and buying Dabur Uveda range of products.
– IndiaRetailing Bureau