Dabur India Ltd., India’s natural health care company, announced its foray into OTC healthcare market on December 1, 2010. They have a launched a new brand named – Dabur NUTRiGO , which is a specially formulated supplement for men and women.
The brand offers two distinctive products – Dabur NUTRiGO Total (for Men) and Dabur NUTRiGO Woman. Praveen Jaipuriar, Category Head–Health Supplements, Dabur India Ltd. Comments, “Dabur NUTRiGO, which comes with multi-vitamins, multi-minerals and special natural extracts, stands to fulfill this health need of modern day men and women.”
“The OTC Health care segment is estimated at Rs 15,000 crore and has been identified as a key focus area for Dabur, going forward, and the launch of brand Dabur NUTRiGO is part of a series of new initiatives being rolled out by Dabur, “ Praveen adds further. With our long experience and expertise of operating in the health domain, we aim to establish the brand as a credible leading player in the Rs 750 crore Branded OTC Supplements category in days to come.